Meet the Founder

In 2020, I made a decision that changed everything. I quit my full-time job, moved across the country, and launched my first online business, running paid ads for local service businesses. Social media advertising was just getting started, and I saw early what it could do for businesses like these.

Since then, I've worked with over 215 local businesses, managed more than $750,000 in ad spend, and generated over 20,000 leads for clients.

But somewhere along the way, I noticed a pattern I couldn't ignore: the businesses that struggled weren't struggling because of bad marketing execution. They were struggling because no one was making the strategic calls: what to prioritize, what to cut, what to fix first. They had vendors running tactics. What they needed was a partner providing leadership.

I built a successful agency, but I kept hitting the same ceiling. I could execute campaigns brilliantly and still watch a client plateau, because execution was never the actual bottleneck. Direction was. I didn't want to be another line item that gets cut when budgets tighten. I wanted a seat at the table where the real decisions get made.

In 2025, I found the answer in the Fractional CMO model. It let me become what these businesses actually needed: a marketing partner instead of a biased vendor pushing whatever service I happen to sell.

Today, I work with 7-figure local service businesses as their fractional CMO and marketing advisor, bringing the leadership, strategy, and accountability of a senior marketing executive, without the cost or risk of a full-time hire.