My Story

About

My Story

My name is Kaitlyn Webb and I’m a Marketing Advisor & Coach For Realtors, Teams, & Local Service Businesses.

From 2020-2024 I ran a real estate lead generation company and worked with over 200 businesses to generate leads from social media.

In my previous business I focused only on lead generation. I realized that most business owners need a full marketing system that helps them get more clients consistently.

This lead to shutting down my marketing agency to becoming a marketing consultant and coach.

I'm passionate about helping people achieve their business goals by simplifying the marketing process to attract dream clients and scale their businesses without overwhelm.

I do what I do because I love helping entrepreneurs build the business of their dreams.

About

After working with over 200 agents and local service businesses, I've seen first hand the different struggles that come with wanting to scale but not knowing how to go about that the most efficient way possible...

Here's how I do things differently

Hi, I’m Kaitlyn—a marketing consultant & growth partner local service businesses.

From 2020 to 2024, I ran a real estate lead generation company and helped over 200 businesses generate leads through social media. On paper, it worked. Leads came in. Campaigns performed.

But over time, I noticed a pattern.

The random tactics and trends weren't cutting it.

They were chasing leads without clear positioning. Running ads without a long-term strategy. Jumping from agency to agency, tactic to tactic, until everything eventually burned out.

That realization changed everything.

I shut down my previous agency and shifted my focus from lead generation to marketing consulting—helping local service businesses build and own a complete marketing system that actually supports growth long-term.

Today, I help businesses simplify their marketing, create clarity around what matters, and build systems that scale without overwhelm. No random tactics. No trend chasing. Just intentional marketing that works together and compounds over time.

I'm passionate about helping people achieve their business goals by simplifying the marketing process to scale their businesses without overwhelm

After working with over 200 agents and local service businesses, I've seen first hand the different struggles that come with wanting to scale but not knowing how to go about that the most efficient way possible...

Here's how I do things differently

1. I don't believe in outsourcing your marketing

Hiring a marketing agency or buying leads from third-party companies might create short-term results—but it’s not a long-term growth strategy. Your marketing system is one of the most important assets in your business. And when you don’t own it, you can’t fully control it, improve it, or clearly understand your return on investment.

The truth is, building your own marketing system doesn’t have to be complicated. With the right guidance, it becomes simple, strategic, and scalable.

2.Video Is KING

Video is one of the most powerful tools in your marketing. It builds trust faster, increases lead conversion, and strengthens your personal brand in a way no other channel can.

The good news? You don’t have to be a natural on camera. Most of my clients aren’t. They’re reserved, booked, and busy. With the right framework, guidance, and repetition, they learn how to show up confidently—and start recording content that actually works.

Being good on camera isn’t a talent you’re born with. It’s a skill you build.

3. It's not about tactics anymore... you need a marketing ECO-SYSTEM

Random tactics and trend-chasing don’t create lasting growth. They create short bursts of activity, followed by burnout and inconsistency.

That's why I help businesses build a marketing ecosystem - not random tactics that don't help you achieve your business goals.

There’s no single magic tactic that drives growth. Sustainable results come from clarity, consistency, and a system designed to scale.

4. Don't work harder, work smarter (Ai & Automations)

Lasting growth doesn’t come from working harder—it comes from building systems into how your business operates. We don’t just execute ideas. We turn them into repeatable processes that become long-term assets inside your business.

Together, we identify where AI and automation make sense—and where human input still matters most. With clear roles, workflows, and processes in place, your marketing runs more efficiently without losing the personal touch.

The result is a leaner operation, better follow-up, and a business that scales without unnecessary complexity or burnout.

5. Minimalist Outperforms "Doing More"

Marketing isn’t a sprint—it’s a long-term process. When businesses try to do everything at once, they end up overwhelmed, inconsistent, and burnt out.

Instead, I guide you through a focused, step-by-step approach that prioritizes what actually matters. We simplify your marketing, remove unnecessary noise, and build momentum intentionally—so progress feels sustainable, not exhausting.

The result is better performance, clearer direction, and a marketing system you can maintain long-term.

1. I don't believe in outsourcing your leads

Hiring a marketing agency or buying leads from 3rd party companies is not a long term solution. Your lead generation process & system is one of the most important parts of your business. When you don't own that process, you can't control, improve, or know exactly your return on investment.

The truth is building your own internal lead system through social media, Youtube, and Email is not that hard. You just need to have the right system in place and person to run it.

2.Video Is KING

Video is one of the most important tools to get more clients. Hands down. It builds automated trust, it increases lead conversion rates, and it builds your brand like nothing else.

The good news is you don't have to be a natural at talking on camera. Many of my clients are reserved but working with someone that can teach them and give them the right framework, they record videos like a champ.

It's a skill you build not a talent you're born with.

3. It's not about tactics anymore... you need a marketing ECOSYSTEM

The age of random tactics and trends that don't make any lasting change are over...

I help you build a 3-5 pillar marketing ecosystem where each piece builds on each other and compounds results over time.

It's not about one magic pill that makes a difference, it's the combination and consistency.

4. Content Alone Isn't Enough (You Need Ads)

Even though content is king, advertising content is queen. After spending over $500,000 on real estate ads there's a specific framework that gets leads to click, engage, and turn into clients. Without this framework you are just throwing spaghetti at a wall and hoping it sticks.

Relying on the ever changing algorithm to show your content to the right people is a risky business. Advertising takes out the guess work.

5. Don't work harder, work smarter (Ai & Automations)

No change is lasting unless it’s built into the fabric of how you operate. We don’t just “do work”, we’ll turn our ideas into a system that becomes an asset to your business.

We work together to clearly identify what Ai and automations can do vs. what we need people to do with a clear process in place.

This combination makes your business as efficient and lean as possible.

6. Minimalist Performs Better Than Outperforms "Doing More"

Marketing is a journey, not a sprint. So many people try to do everything and get overwhelmed and burnt out. I guide you every step of the way and map out a step-by-step process for you that you will actually enjoy and that will produce much better results than trying to do everything.