1. I don't believe in outsourcing your leads

Hiring a marketing agency or buying leads from 3rd party companies is not a long term solution. Your lead generation process & system is one of the most important parts of your business. When you don't own that process, you can't control, improve, or know exactly your return on investment.

The truth is building your own internal lead system through social media, Youtube, and Email is not that hard. You just need to have the right system in place and person to run it.

2.Video Is KING

Video is one of the most important tools to get more clients. Hands down. It builds automated trust, it increases lead conversion rates, and it builds your brand like nothing else.

The good news is you don't have to be a natural at talking on camera. Many of my clients are reserved but working with someone that can teach them and give them the right framework, they record videos like a champ.

It's a skill you build not a talent you're born with.

3. It's not about tactics anymore... you need a marketing ECOSYSTEM

The age of random tactics and trends that don't make any lasting change are over...

I help you build a 3-5 pillar marketing ecosystem where each piece builds on each other and compounds results over time.

It's not about one magic pill that makes a difference, it's the combination and consistency.

4. Content Alone Isn't Enough (You Need Ads)

Even though content is king, advertising content is queen. After spending over $500,000 on real estate ads there's a specific framework that gets leads to click, engage, and turn into clients. Without this framework you are just throwing spaghetti at a wall and hoping it sticks.

Relying on the ever changing algorithm to show your content to the right people is a risky business. Advertising takes out the guess work.

5. Don't work harder, work smarter (Ai & Automations)

No change is lasting unless it’s built into the fabric of how you operate. We don’t just “do work”, we’ll turn our ideas into a system that becomes an asset to your business.

We work together to clearly identify what Ai and automations can do vs. what we need people to do with a clear process in place.

This combination makes your business as efficient and lean as possible.

6. Minimalist Performs Better Than "Doing More"

Marketing is a journey, not a sprint. So many people try to do everything and get overwhelmed and burnt out. I guide you every step of the way and map out a step-by-step process for you that you will actually enjoy and that will produce much better results than trying to do everything.