1. I don't believe in outsourcing your leads

Hiring a marketing agency or buying leads from 3rd party companies is not a long term solution. Your lead generation process & system is one of the most important parts of your business. When you don't own that process, you can't control, improve, or know exactly your return on investment.

The truth is building your own internal lead system through social media, Youtube, and Email is not that hard. You just need to have the right system in place and person to run it.

2.Video Is KING

Video is one of the most important tools to get more clients. Hands down. It builds automated trust, it increases lead conversion rates, and it builds your brand like nothing else.

The good news is you don't have to be a natural at talking on camera. Many of my clients are reserved but working with someone that can teach them and give them the right framework, they record videos like a champ.

It's a skill you build not a talent you're born with.

3. It's not about tactics anymore... you need a marketing ECOSYSTEM

The age of random tactics and trends that don't make any lasting change are over...

I help you build a 3-5 pillar marketing ecosystem where each piece builds on each other and compounds results over time.

It's not about one magic pill that makes a difference, it's the combination and consistency.

4. Lead Generation & Conversion

I can tell immediately when agents DIY their ads. After spending over $500,000 on real estate ads I've learned there's a specific framework that gets leads to click, engage, and turn into clients. Without this framework you are just throwing spaghetti at a wall and hoping it sticks.

However, many times it's not the lead generation that's the problem but the lead conversion. This boils down to follow up (calls/texts/emails) and nurturing (content + email)

Once you track everything you know where the cracks are and exactly what we need to do to fix those.

5. Systems, Automations, & Ai

No change is lasting unless it’s built into the fabric of how you operate. We don’t just “do work”, we’ll turn our ideas into a system that becomes an asset to your business.

We work together to clearly identify what Ai and automations can do vs. what we need people to do with a clear process in place.

This combination makes your business as efficient and lean as possible.

6. Avoid Overwhelm At All Costs

One of the biggest problems my clients come across is overwhelm. There's so much information from different "experts" it's hard to know whats real, legit, and will actually get the results you're wanting.

We realize you will be working on your marketing as long as you're in business and anything worth while takes time and intentionality.

We will guide you through every step and build out a roadmap specifically for your business and goals so you can have clarity and avoid overwhelm.

7. You > Brokerage

People work with people, not brokerages. Your personal brand (aka how you show up on social media) is what will attract the right people.

We will help you build a personal brand that is unforgettable and matches your interests, personality, and your unique story.